Home $$s & Sense

Dear Sue,

I have had my home on the market for over three months. My agent has had Broker tours but no open houses and very little advertising.

I have not had a single showing. I am even more frustrated because I haven’t talked to him since my property was listed. I think that it’s because I wanted to list my house for a higher price than he wanted to.

Is there anything that I can do?

Grumpy Gail


Dear Gail,

Don’t just be grumpy. Pick up the phone and call your agent! Express your frustration.

Ask him to do an updated market analysis and be sure to tell him that you will listen this time. Insist that he be factual about it. Tell him that a realistic evaluation of your home will not offend you. Let him know that you aren’t blaming the market on him. Tell him that you are not one of those sellers that wants to find an agent who will tell you what you want to hear, however unrealistic.

I assume that you realize that we are still in a declining market. Short sales and bank owned properties are dominating. Our local market is losing between 1-11/2 % in value per month. Pricing your home competively in order to sell it quickly will save you money in the long run.

I am sure that your agent will be happy that you want to revisit your listing price. In my opinion, overpricing is the number one reason that homes linger on the market. This market requires aggressive, competitive and up to date pricing!

A realistic market analysis can be a matter of good Home $$s and Sense.

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